The World-Famous Melrose Shell

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What if one day our little gas station became world-famous? What if cars lined up for miles with people waiting patiently just so they could say they bought their gas at Melrose Shell? What if people came from all over Southern California, then from across the country, and eventually from around the world just to visit the place they had heard so much about? What if the foot traffic grew so exponentially after the apartments across the street opened, that Melrose Shell became one of the busiest and most talked-about gas stations anywhere? What if, years from now, people simply knew it as the World-Famous Melrose Shell?

It sounds almost impossible. But sometimes the most extraordinary stories begin in very ordinary places. The story begins in the future sometime…

Years from now, I think we are going to look back at Melrose Shell and laugh a little at how ordinary it once seemed. We will remember the regular customers, the familiar faces, the cars pulling in and out, the sound of the pumps clicking, the buzzer going off when a customer walks in, and all the little routines that made up an ordinary day at the neighborhood gas station. At the time, none of us completely understood what was coming. We were simply there, doing our jobs, taking care of the place, helping people, keeping things moving, and watching another day pass. But somewhere inside all of that ordinary life, something extraordinary had already begun.

The first sign was the apartments across the street. Once they opened, the whole area seemed to wake up. Suddenly there were more cars, more people, more activity, and more reasons for someone to stop at Melrose Shell. Morning became busy, afternoon became busy, night became busy, and somehow even the strange hours when the rest of the city seemed half asleep began to have a life of their own. People were always coming and going. The station seemed to be gathering momentum, as though it were quietly preparing itself for something nobody could yet name.

Then came the day everything changed.

Exactly what happened has never been completely clear. People have told different versions of the story over the years. Some say it began with something somebody saw there. Others insist it was something someone posted online. A few people swear there was no single event at all, that somehow the reputation simply appeared and spread from person to person, city to city, until suddenly everyone seemed to know about Melrose Shell. Even now, I cannot tell you exactly how it happened. Perhaps some things are not meant to be explained perfectly.

What I do remember is how quickly the crowds came.

At first it was just a few people who had driven farther than usual to stop there. Then people began arriving from other parts of California. Soon there were visitors from other states. Eventually there were people who had crossed oceans and somehow decided that while they were in Southern California, they simply had to stop at this particular Shell station. Cars stretched farther down the road than anyone thought possible. People patiently waited just to pull up to one of the pumps, sometimes buying only a gallon of gas simply so they could later say, with complete seriousness and a little pride, “Yes, I bought gas at Melrose Shell.”

It became one of those wonderfully strange things that nobody could have planned.

People may have first come because they had heard about the famous little gas station in Oceanside, but once they arrived, they began to understand why people loved it. They talked about the atmosphere, the friendliness, and the strangely wonderful feeling of simply walking through the door. Parents laughed about how excited their children became when they heard they were stopping at Melrose Shell, as though a trip to the gas station had somehow become a little event of its own. Regular customers felt especially fortunate. They had watched the place grow from their neighborhood station into something known around the world, and there was a warm sense of pride in being able to say, “This is our gas station. We were coming here before everybody knew about it.” Somehow Melrose Shell had become both global and deeply local at the same time—a place visited by people from far away, yet still belonging in a special way to the community around it. There were larger, newer, and more elaborate stations everywhere, but people kept coming back to this one. Something about Melrose Shell had gotten into the hearts of people.

And I have always believed that part of the story belonged to the people who worked there.

A gas station is made of concrete, steel, glass, pumps, shelves, refrigerators, lights, and signs. But a place becomes memorable because of people. Somewhere along the way, every employee who greeted a customer, straightened a shelf, cleaned something nobody else noticed, solved a small problem, kept the place running, or simply treated another human being kindly added something invisible to Melrose Shell. Nobody could point to it. Nobody could put it on an invoice or measure it on a sales report. But people could feel it.

God sometimes takes places that seem ordinary and quietly gives them a purpose larger  than anyone expected. A mustard seed does not look impressive when you hold it in your hand. Neither does an ordinary shift at a gas station. But we do not always know what God intends to grow from the things placed before us.

Years later, when reporters wrote about Melrose Shell and visitors continued arriving just to experience the place for themselves, people naturally wanted to know the secret. They wanted the formula. They wanted someone to explain exactly how one gas station became known around the world.

There really was no formula.

There was simply a place that kept opening its doors every day. There were people who kept showing up and taking care of it. There was a neighborhood growing around it. There were customers who felt welcome and came back. And somewhere beyond what any of us could see, God was turning an ordinary corner of Oceanside into something nobody would ever forget.

That is why I hope everyone who works at Melrose Shell remembers something, even now, before any of this has happened. Never assume that where you are today is all that a place will ever become.

The customer you help today may remember you years from now. The small thing you improve may become part of a much larger story. The shift that seems completely ordinary may someday become one of those memories you would give anything to experience again. We rarely recognize the beginning of something great while we are standing inside it.

So whenever I imagine the future of Melrose Shell, I picture those impossible lines of cars, the constant stream of customers, the visitors taking photographs, the people laughing because they finally made it to the station they had heard so much about, and the employees looking around at one another with that wonderful expression that says, “Can you believe this?”

And somewhere in that crowd, I imagine myself smiling too. Because I remember when it was only beginning.